Our goal is to raise awareness for mental health but also to inspire positive change. As we evolve, we look forward to incorporating these principles into our fashion, creating a uplifting lifestyle brand that resonates with those who seek balance, authenticity, and a deeper connection with themselves and the world around them. Changing the world doesn’t require us to boil the ocean. Changing the world starts with changing just one person.
Mission of the brand
Meet the Team
David Hanna
Adel Ibrahim
About Us
Adel Ibrahim and David Hanna, Co-Founders of Live Life. Adel contributes his marketing background while actively advancing his education with a Master's degree at the University of San Diego and has a talent for creative direction. David brings a strong background in graphic design graduating from Cal Poly Pomona and is exceptionally skilled in photography. Both share an extreme passion for fashion, art and design. Join us in redefining the boundaries of style, where each piece is a testament to our commitment to quality, innovation, and the art of living life to its fullest.
We hope to create a holistic lifestyle brand that resonates with those who seek balance, authenticity and a deeper connection with themselves and the world around them.
Product Item
Front side
Back side
This hoodie isn’t just a clothing piece but it is a message, this hoodie is simple heavy black hoodie material that communicates the message of embracing the beauty of the present moment because life can’t bought. The front of the hoodie reads “Live Life” and the back of the hoodie reads the main message of the campaign which is “Life can’t be bought”
Design Marketing Materials
This small postcard was crafted to introduce the Live Life project and to convey the brand's message, it was printed and passed around to about 200 people.
On the front side, the card communicates the message of that everyone drowns at some point in their life and thats okay! because nobody is perfect, and on the back of the card it reads “as you put on hoodie we want to encourage you to live the greatest life and remember that your has a value that cannot be bought, enjoy every moment”.
This flyer was included in the packaging, we were very limited with the hoodies, we only had 50 hoodies to drop. From how limited it was, I wanted to establish a unique for each person that purchased, on the bottom right of the flyer it shows what number you placed your order out the 50 qty, and on the right side it shares a unique message as a reminder that your life is invaluable.
Campaign Gallery
Marketing Insights Data
Using Instagram as our primary platform has proven to be incredibly effective in building our audience. Our recent Reels have surpassed our initial goals, achieving remarkable reach and engagement. This success highlights the effectiveness of visual content in capturing the attention of our target audience. We're thrilled to say we were able to sell out on our first drop of hoodies because of the high volume reach it got over Instagram.